How to Expand the Reach of Your Research

Effectively disseminating and promoting your research is crucial for maximizing its reach and impact in the scientific community and beyond.
How to Expand the Reach of Your Research
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As a researcher, your work does not end with publication – it is equally important to ensure your findings reach the right audiences and make a meaningful contribution to your field. 

Key strategies for research promotion include leveraging various communication channels, engaging with diverse audiences, and utilizing digital platforms. Consider transforming your complex findings into accessible formats for different stakeholders, from fellow researchers to policymakers and the general public. Tools like social media, podcasts, video abstracts, and infographics can play vital roles in amplifying your research's visibility. 

To enhance your research's impact, explore resources on effective science communication techniques, post-publication promotion strategies, and methods for tracking your work's influence. By developing a comprehensive approach to research dissemination, you can increase the likelihood of your work being noticed, cited, and applied in real-world contexts. 

Explore our resources 

  • How to promote your work link 
  • Karger’s Science Communication & Outreach services link 
  • e-Learning: How to get your paper noticed following publication link 
  • Webinar: Expanding the reach of scientific articles link